Challenge

Erem was expanding into freeze dried fruits but needed a brand that felt like a natural extension of its existing fruit business. The challenge was creating a distinct identity while retaining the original logo and maintaining consistency across the product range.

Solution

We built a complete brand system around Erem's existing logo, giving the new product line its own character without losing brand recognition. We also designed a comprehensive packaging system that creates consistency across every product while making the brand feel fresh, modern, and effortlessly recognizable.